Search Engine Technology

When users access a mobile website developed by GaPS In-Motion, the mobile phone is pinpointed using GPS and its location associated with content in their immediate vicinity. Search results are displayed using icons on a map.

Two types of searches are possible:

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Local search:

 

Users can perform searches in their immediate surroundings (100 to 1000m radius)

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Remote search:

 

Users can perform searches in remote areas either by city name or station name. This is useful if the user is moving from one area to the next, allowing searches to be performed before arriving at the next location.

Benefits:

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Fast, non-text based search

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Search results displayed using icons and a map

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Location-based content, branded content

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Location-based statistics gathering
– Location-based banner and advertising management
– Only requires the phones native browser
– Short development cycles
– Compatible with Cell ID, aGPS, GPS
– Seamless integration with PC websites
– Viewable on Docomo, AU, Softbank and Willcom handsets

Customization examples:

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Tourism, recreation

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Entertainment and culture

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Food and drink, shopping

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Apartment search
– Retail outlets, exhibition spaces, amusement parks
– Predetermined walking routes
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