Target Groups

In-Motion Mobile is a branding and marketing tool incorporates GPS technology and maps. In Japan, the mobile phone is carried by most users 24 hours a day and is kept within close reach (approx. 30cm). With most phones having full-browser (PC) capabilities, the internet is portable and makes up 80% of all internet usage. Moreover, such mobility and high compatibility with today's available media, we can achieve true cross media marketing on the mobile.

Features

This high-usability solution "uses the mobile phone's current location information" which allows us to provide brands with high-profile, data gathering mobile sites.

Map-based search solution through the native browser.

Because this solution is native brower-based, there is no need to download an application, this in turn appeals to more users and reduces development costs.

Ideal solution for mobile marketing.

For brands and advertsing agencies, this solution can provided user location access information, which can be used for future marketing, advertsing, and campaigns.
The location information can be used for more direct and targeted campaigns enabling brands to reach their target groups with greater accuracy and at a lower cost.

A low-cost map-based solution.

By creating a web-based search and marketing solution, we have been able to reach more users and provide low cost develpment plans to our customers. No one else in Japan can offer a map-based search and marketing solution comparable to In-Motion Mobile.
Moreover, our solution is currently compatible with more than 300 handset models here in Japan. This solution is scalable so that future handset models can be easily adopted without any increase in development costs.

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